Nobody Cares Anymore · 13 November 2001
Goodness me, that’s a bold statement. Got to be brash nowadays, one gathers, in order to flag down that CEO between meetings.
If, as I did, you download chapter one of John Miller’s forthcoming book Nobody Reads Anymore (and hand over your email address to Danilo Black, with no apparent way to opt out of any future sales pitch) you’ll read a quaint bit of retro hucksterism that has nothing at all to do with reading; rather it has to do with moving product in a very large way, and how content is here to help. Seemingly baffled that writers are now able to find an audience unaided by the greasy hands of Rupert Murdoch and AOL/Time Warner (where’s the ad revenue in that!?), and that reading and writing as a pastime has increased immeasurably with the advent of this internet thing, Miller is worried. Right.
Okay admen. You’re done now. Shut down Word and PowerPoint and go watch TV until bedtime.
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