Rage · 5 March 2003
Well gosh, best of luck with the viral marketing thing there, Dr Pepper/Seven Up (DPSU). I think if I were handed the problem of how to get word out about ‘extreme milk’ that’s the road I’d take. It just feels right.
Here in the land of cheese-eating surrender monkeys (last week the Chirac government issued mandatory t-shirts carrying the slogan ‘anti-American, PoMo, MultiCulti and mocking your fat ass’) they’ve been selling nuked milk for years – in fact it’s hard to find any fresh stuff past the aisles of hideous, plasticky milk in cardboard boxes at room temperature, with expiry dates generations away, owing to all that mad cow business.
Oh, wait…
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